Nearly 60% of American women represents real women who wear a size 12 and above. With this reality, Charming Shoppes, Inc. 
owner of Lane Bryant, Fashion Bug and Catherine brands had taken a big fashion leap when it launched on June 7, 2010, a new website called “Sonsi” with a brand new model of social commerce that combines fashion retailing with magazine-style content and social marketing. It aims to provide the fashion and lifestyle needs of all plus size women.
The online shopping destination, Sonsi.com is committed to offer one of the largest and best assortment of fashions and products for what it describes “real women sizes 12 and up”. To start with, Sonsi.com carries popular 80 brands of apparel, accessories, intimates, handbags, shoes and other products to offer to you, which includes Kiyonna, Lane Bryant, alight, Fashion, Bug, Catherines, Cacique, etc. Sonsi promises to continue to put in additional online boutiques and brands throughout the year.
At one single destination Sonsi offers full figured women an exciting shopping experience at the same time finds fun socializing and reaching out to other women that share the same views with them through social networking, just at the click of their laptops or personal computers anytime and anywhere at their convenience. Sonsi creates an online community that embraces size diversity.
Sonsi’s related social media site called sonsiLiving is an online social community incorporated into the online retailing allowing women to relax, make friends or connect with friends, share stories, be updated and learn from interesting and empowering topics such as fashion, beauty, health, relationships, food, entertaining and more, through expert bloggers like plus size-model Megan Garcia, celebrity fashion stylist Susan Moses, therapist, relationship coach and keynote speaker Lisa Merlo-Booth, etc. Amazingly, the magazine style content of the site makes it more fund and interesting to explore.
Sonsi Publisher Jill Hutchison said that the name Sonsi was chosen because it truly embodies the full-figured woman.” The name Sonsi [son-see] is a play on the old Scottish word Sonsie that means strong and healthy, a woman having pleasing curves.
In line with its launching celebration, Sonsi.com is sponsoring the spectacular Full Figured Fashion Week this June 16-19, 2010 in New York City
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